The term “SEO” — for “search engine optimization” — has an almost outdated sound to it in an era when many animal organizations have shifted much of their focus from the web to social media, particularly Facebook, to drive adoptions, donations and awareness. But as Facebook re-conceives how it delivers posts made by nonprofits to… Learn More

Have you considered fostering a dog, but have children and wonder if that’s a good fit? You can easily set your family up for success! Just follow a few simple guidelines and educate your children on how to properly interact with your new foster dog. These guidelines can found in our four-minute Flash Class, Keeping… Learn More

Happy #MaddieMonday and first week of spring! It’s a time of new beginnings, new ideas and new Innovation Grant opportunities! Have your “Innovative Foster Care” ideas ready for when the window opens on April 2nd. In the meantime, read on for the news of the past week! Is it time to stop evaluating shelter dogs… Learn More

Following on the success of prescription-strength Dog (bestfriendor), Big Pharma has been researching another miracle therapy. Now they’ve brought prescription-strength Cat (purrfectis) to the market, and there’s never been anything like it for restoring and preserving your health! Like Dog, Cat works as a primary immune system enhancer, treating a wide array of conditions from… Learn More

Research published last month suggests evaluating shelter dogs for food guarding doesn’t increase safety or reduce bites, and may result in lower adoption rates and increased euthanasia of dogs who are defined as “food guarders.” The behavior a dog shows in an animal shelter may not match the behavior she’ll show once in a home.… Learn More

Cast your vote and shine a light on pets waiting for homes! Shelter pets are undefeated in the Ad Council’s March ADness — every year prior to this, when the Shelter Pet Project had a campaign in competition, they’ve won. Now it’s time to vote again, this time for the Social Paws campaign, where real-life… Learn More

Happy #MaddieMonday! We’re bringing you all the news from the past week, plus an opportunity to register for the Animal Shelter Management Certificate Program at the University of the Pacific! More details below… This animal organization donor ‘thank you’ message is the cat’s meow! Every animal shelter or rescue organization could use more money, right?… Learn More

This little boy is definitely every homeless dog’s best friend! Roman loves dogs and wants them to find homes. He wants that so much he makes adoption videos for them, showcasing their amazing qualities and explaining why adopting one of them would make your life better. In fact, we’re pretty sure if you just do… Learn More

Every animal shelter or rescue organization could use more money, right? One of the most important tools for the care and cultivation of donors is one that comes after they make their first gift: the thank you. Here’s how you can knock yours out of the park. Making sure a donor “thank you” email is… Learn More

A rapid DNA test lets animal shelters know with certainty that a cat or kitten is negative for ringworm, allowing those kitties to head straight out to the adoption floor or into foster care without concern that they might be contagious. The test considered the “gold standard” for diagnosing ringworm (Microsporum canis dermatophytosis) in cats is… Learn More