Is it possible for animal organizations to increase their revenue from email by 80 percent over the previous year? Absolutely. Just ask Sue Citro, chief digital officer for Best Friends Animal Society. In her presentation at the 2016 Best Friends National Conference, Citro shared how they increased their email revenue a whopping 82 percent year… Learn More
What’s the secret to creating and retaining more generous donors? The answer may not be easy, but it’s definitely simple: Make them happy. That’s the word from Mark Rovner, founder and principal at Sea Change Strategies, speaking at the 2016 Best Friends National Conference. The reason it’s not easy, he said, is because statistics for donor… Learn More
What if someone had genuine useful resources that could help those working with animals in the shelter, rescue and veterinary fields cope with emotional numbness, stress, anxiety and burnout? Someone does: The Maddie’s® Shelter Medicine Program at the University of Florida is enrolling students in its online course in “Compassion Fatigue Strategies” with certified compassion fatigue… Learn More
When Terri Duncan and her daughter wandered into a pet store 12 years ago, she had no idea how her life would change. “We struck up a conversation with a foster mom for a rescue group. My daughter and I were both charmed with the idea of fostering ‘bottle babies,’” said Duncan. “We left the… Learn More
Can inspiration turn into lasting change for animals? Absolutely! Here’s one shelter director’s journey from “Aha!” to “Oh Yeah!”, as presented in the Maddie’s Fund sessions at the 2016 HSUS Animal Care Expo. We’ll begin with the “Aha!”, the moment when Austin veterinarian Dr. Ellen Jefferson had an awakening that inspired her to help lead… Learn More
When the Charleston Animal Society faced a massive scandal after years of high kill rates in the shelter, it might have been the end of the line. Thanks to the courage to recognize and act on its Aha! Moments, the organization and the community it serves have never been more in sync, and the animals… Learn More
Why in the world would anyone run a 5k in record setting heat in Arizona? To help homeless cats, of course! The first annual Fearless Kitty 5K run/walk on June 5 of this year was a huge success, surpassing both the registrant goal of 300 and fundraising goal of $10,000. “This turned out to be… Learn More
What’s your secret weapon in saving as many cats as possible from a shelter’s euthanasia list? Volunteers — trained volunteers. “When it comes to recruiting volunteers, we’ve learned a lot since we began our cat program in 2009,” said Dr. Frances Flower at the 2015 American Pets Alive! No-Kill Conference. “It’s definitely not an easy… Learn More
What happens when you mix a giant name in cat welfare and two leaders in sheltering and adoption? You get incredible resources like Alley Cat Allies‘ guide to fostering cats and kittens, written with Bonney Brown and Diane Blankenburg of Humane Network, who while at the Nevada Humane Society led a successful program that provided… Learn More
Every nonprofit needs to have a board of directors, and that includes animal shelters and rescue groups. But how do you put your board together, and what can you expect from them? At the recent Best Friends National Conference, Sandy Rees, founder of GetFullyFunded, shared a series of hands-on exercises designed to unleash the best… Learn More