Want to learn more about how to market your animal welfare organization, or just sharpen your skills? Now available on Maddie’s® University, The FUNdamentals of Marketing course is for you! It’s designed for people with a rudimentary understanding of marketing, who want to elevate and improve their organization’s brand, voice and audience and have FUN… Learn More
There’s just one more day left of the No Place Like Home Challenge, and we’ve been so impressed with what we have seen on Maddie’s® Pet Forum and social media alone! We’ve seen loads of microchips clinics, happy reunions and even a photoshoot for pets! We rounded up a few ideas to provide some inspiration… Learn More
We are halfway through the eight, great Return to Home (RTH) huddles! If you’ve been unable to attend all of them or simply want to connect with other Challenge participants, head on over to Maddie’s® Pet Forum. Our kickoff huddle focused on organizations embracing the culture of Return to Home. There, one of our panelists, Ed… Learn More
On a recent Community Conversations call, Return to Owner (RTO) expert, Gina Knepp, posed the question, “What if we call RTO something else?” When we make changes to the names of our organizations and programs, or shift the language that we use in messaging, there can be a transformational effect. By simply changing our own terminology, there… Learn More
This year has been a year unlike any other with historic levels of foster and adoptions from shelters. Our animals, whether permanent residents or just passing through as foster pets, have served as plus ones to Zoom happy hours, provided much needed companionship and entertainment in this unusual year. Let’s honor our pets with Celebrate… Learn More
Could your organization use some extra marketing help, for free? If you haven’t heard of HeARTs Speak, look no further. HeARTs Speak is a nonprofit organization whose work shines a light on animals in need and improves adoption rates by increasing the marketing capacity of time-stretched, under-resourced organizations. They offer free design tools, plug ‘n play photo… Learn More
Maddie’s® Foster Express Challenge called on participating shelters to focus on short-term fostering to help get more dogs and cats out of the shelter during the hectic holiday season, get them more exposure and attract new foster caregivers. We’ll be sharing exclusive interviews on Maddie’s Pet Forum as well as on the blog with several of… Learn More
Sometimes even the goofiest or tiniest incentive can get a donor to open up their pocket book. You might be surprised how quickly donations can add up. The best part is, you can enlist your volunteers to help with many of them! During the webcast Million Cat Challenge webcast, Flattening the kitten curve while spay/neuter is… Learn More
With more people stepping up to provide foster homes for pets, marketing foster pets from their homes has never been so important. Some shelter and rescue organizations are still conducting adoptions virtually with a socially-distanced handoff, so being able to capture a pets’ personality through photos, video and words is key. Our new Maddie’s® University… Learn More
Is your animal shelter trying to recruit foster caregivers among the COVID-19 chaos? The Shelter Pet Project has created some light-hearted graphics to help you do just that. Feel free to use the graphics below on your social platforms to spread the word about fostering. (Just right-click, save to your device and then upload to… Learn More