Study: Video more effective than photos at getting dogs adopted

Is making a video of a dog in your shelter or rescue group worth the trouble? Absolutely, says a recent study published in the Journal of Applied Animal Welfare. In the study, which was conducted in the UK, 735 people viewed video and photos of four shelter dogs: Two were Staffordshire Terriers, representing dogs who… Learn More

#FeelGoodFriday: See a giant litter box get shelter cats adopted

The whole premise of our funded Shelter Pet Project is that adoption is fun and rewarding as well as lifesaving. So what better topic to include on #FeelGoodFriday? This public service ad, created pro bono for the Ad Council’s campaign promoting pet adoption, is one of the most popular PSAs in the campaign’s history. After… Learn More

Up your animal organization’s social media game with free guides from Nonprofit Technology Network

The Nonprofit Technology Network (NTEN) has teamed up with nonprofit social media expert Debra Askanase to develop three free workbooks designed to help mission-driven organizations develop and implement a social media program for their organization. Askanase is the founder of digital consulting firm Community Organizer 2.0, specializing in online strategy and digital engagement for mission-driven… Learn More

When a dog loves you, not even a traffic ticket can ruin your #FeelGoodFriday

Need a little self-esteem boost? Have doubts about your life choices, wardrobe or looks?  Wish you could see yourself through the eyes of love? Los Angeles Animal Services recommends adopting a dog. Traffic officers everywhere agree, in this purely genius pet adoption promotion from 2007. So get out there and adopt, and have a #FeelGoodFriday… Learn More

Showing Page 1 of 10