Cat and @ symbol

5 ways to start and grow your animal organization’s mailing list

As animal organizations struggle with Facebook’s increasingly restrictive algorithm, the need to make sure all your eggs aren’t in Facebook’s basket becomes more obvious. One of the often-neglected but best ways to accomplish that is by building and growing your own direct email capability — but how can you do that? While it’s been easy… Learn More

Harvey

#FeelGoodFriday: Harvey makes his own dog adoption PSA

Say you’re a dog named Harvey. Say you’re in the shelter. Say you want to grab the attention of adopters. Now, say you totally suspend all disbelief and imagine you’re a dog named Harvey who’s in a shelter and wants to grab the attention of adopters, and so you make your very own adoption promotional… Learn More

Foster cat playing

What foster day trips, social media and adoption holds have in common

What do foster day trips, social media and adoption holds have in common? They’re all topics being discussed right now in Maddie’s® Pet Forum, the place for 24/7 animal welfare conversation! Here’s what you’ve been missing if you haven’t joined yet: Foster day trips User Finn made available a Doggy Day Out toolkit for fellow… Learn More

Roman and Ru

#FeelGoodFriday: 6-year-old boy is saving all the dogs

This little boy is definitely every homeless dog’s best friend! Roman loves dogs and wants them to find homes. He wants that so much he makes adoption videos for them, showcasing their amazing qualities and explaining why adopting one of them would make your life better. In fact, we’re pretty sure if you just do… Learn More

cat laptop computer

It’s time for animal organizations to give Google My Business a look

Is Google My Business a tool animal shelters and rescue organizations should explore? Absolutely, says Lindsay Layendecker, Senior Manager of Education and Outreach at the Jacksonville Humane Society. Google My Business is a free service that allows businesses, as well as nonprofits, to create customized information, posts, events, hours, and other features to accompany their… Learn More

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