party dog

Eighth Annual Celebrate Shelter Pets Day: Get pets adopted by joining a party!

Getting more pets adopted can be more fun than anything else you can do from your chair — and today, we’re proving it! Today, Thursday, December 7, is the The Shelter Pet Project‘s Eighth Annual Celebrate Shelter Pets Day. Originally designated “Shelter Pets Take Over Facebook Day,” its goal was to encourage people to share… Learn More

Cat and desk

It’s a new era on Facebook; is your animal organization ready?

It’s not your imagination: Facebook is getting tougher for animal welfare organizations, nonprofits, and anyone else who operates a Facebook page. While over the last several years Facebook has emerged as a vibrant platform for promoting pet adoption and reuniting lost pets with their people, recent and long-term changes on the service are making it… Learn More

Study: Video more effective than photos at getting dogs adopted

Is making a video of a dog in your shelter or rescue group worth the trouble? Absolutely, says a recent study published in the Journal of Applied Animal Welfare. In the study, which was conducted in the UK, 735 people viewed video and photos of four shelter dogs: Two were Staffordshire Terriers, representing dogs who… Learn More

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