This blog post was originally published in 2021. Does your organization have a marketing strategy plan? Marketing is an essential part of any organization, but coming up with a strategy can feel daunting for many. Whether you’re starting from scratch or just want to give your current plan a little lift, we’ve got you covered.… Learn More
Whether its January or July, it’s a good idea to create an editorial calendar. This post originally ran in 2023. Does your animal well-being organization use an editorial calendar to strategize and organize its marketing efforts? If not, or if you want some inspiration for your current plan, be sure to check out this toolkit… Learn More
Curious about how artificial intelligence (AI) might help your animal organization? We asked folks on Maddie’s® Pet Forum to share how they’re using it to help pets and people (and themselves!). Here are a few answers below. Writing anything and everything from adoption biographies (bios) to newsletter stories, thank you notes and even grants “As a… Learn More
This post originally ran in 2019. Mark your calendars for the next Challenge in April 2024, the Open Arms Challenge. In order to find adopters for pets with long shelter stays and compete in the Get ‘Em Home Challenge, Young-Williams Animal Center in Knoxville, TN, developed progressive programming that involved many different areas. Their plan… Learn More
Connecting with your community is more important than ever. Which is why we are republishing this blog from 2022 with the now former Executive Director of Plainfield Area Humane Society, Elijah Brice-Middleton. Looking for ways to better connect with your community? Whether you’re looking to diversify your staff/volunteers, share information about the programs and support… Learn More
Want to learn about the program that has a feline reclaim rate eight times the national average? Listen to the Community Cats Podcast episode, “How to Reunite Pets and Owners with Corinne Bourgoin, Operations Coordinator, MSPCA Boston Adoption Center.” In Corinne’s discussion with host Stacy LeBaron, she explains how the MSPCA reunites lost pets with… Learn More
HeARTs Speak and Maddie’s Fund® are excited to announce the launch of PetsandPeoplePhotos.org, a free stock image library created for animal well-being (welfare) organizations aimed at increasing inclusivity and providing a welcoming environment for all community members. The project’s launch earlier this month was made possible by a two-year $84,700 grant to HeARTs Speak from… Learn More
Fundraising is a crucial aspect for animal well-being (welfare) organizations to continue their mission of providing services for people and pets. Successful fundraisers bring in the necessary funds to cover the costs of medical care, food, shelter, and other essential needs. That’s why this month’s resource drive on Maddie’s® Pet Forum is all about fundraising!… Learn More
This post originally ran in 2018. We are republishing it today because foster marketing is as relevant as ever! Thanks to social media, foster caregivers from around the country are realizing the power they have to get pets adopted through marketing. Photographs, video, text and other materials created in foster care are especially valuable in… Learn More
With the fall season in full swing and winter right around the corner, it’s time to start thinking about what promotions or marketing campaigns your organization will try out to engage your community, find fosters/adopters, keep pets in homes, and raise funds around the holiday season. That’s why the final resource drive of 2022 on… Learn More